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    Lead Generation

Are you paying too much for Qualified Leads?

Qualified Business leads are not always easy to come by. When leads are delivered a lot of businesses are unaware they are paying way too much for their marketing leads.  This is because most businesses unfortunately do not track their spending…. do you?

About 5 or 6 years ago Google Adwords cost per click campaigns were generally the first choice for to generate marketing leads as the costs were reasonably low.  However due to Google Adwords popularity growth and increased competition for keywords, businesses are now paying an average of up to $50 to $100 per lead! This huge price increase is forcing businesses to look elsewhere to buy leads in order to generate more income.

Pay per lead campaigns are an extremely effective form of marketing if the business leads are genuine and at the right price.  With a pay per lead agreement, the advertiser only pays for leads delivered under the terms of the agreement.  No payment is made for business leads that don’t meet the criteria agreed upon. Cost per lead campaigns are usually high volume and low weight making them an attractive option to help businesses increase their turnover and profit.

Ballard Communications have years of experience generating low cost quality leads for Australian businesses.  We access several digital media platforms to find people who meet the exact criteria and are genuinely interested in your offer.  If you are looking for good quality business leads that are well within your budget, Ballard Communications can provide as many as you want for as little as $20 per lead with no strings attached!

All you need to do is provide the criteria the clients need to meet and the amount of leads you can afford per month and once this is set up, you can just sit back and watch the leads start rolling in! With a pay per lead system such as this, it is hard to go wrong.  We provide regular updates and continuously monitor your progress in order to tweak the campaign accordingly making sure we get the absolute best results for your business.

When you buy leads, we know how important it is to know the true value of your investment and ensure you are fully aware of your exact cost per lead, the quality of your marketing leads, the conversion rate into sales and finally your return on investment. There are no secrets here we can assure you of that.

Ballard Communications “No Strings Marketing” operates on a no contract basis so the customer always has freedom of choice. This system means our customers are satisfied with their return on investment and do not feel they are trapped in any way.  We are proud of what we do and are purely results driven to ensure our customers stay on board!

Marketing smear tests

Recently I had a smear test. Women are supposed to have a smear every two years.
I have a particularly bad memory and one that tends to blank things out that happen to be ‘unpleasant’.

I can’t remember when I last had a smear test. I think it was when I lived in London. However, I do remember thinking afterwards ‘Never again!’

So as a Marketer, who was lying back thinking of England while I was feeling excruciatingly uncomfortable, ironically the doctor says to me “How should we market PAP smears to women?”

“Free Target tested undies perhaps?”

My initial thought was IMPROVE the service. Make it less unpleasant (please!). For example, promise you will warm the instrument first (as many doctors now do) to make the procedure more comfortable.

Message one: New improved comfort

My next thought was to say education. You need to EDUCATE women so they know why it needs to be done and how easy abnormailities can be treated.

Message two: Before you say “No way” know this;

  • A smear test can identify if you have the HPV virus (the Human Papilloma Virus)
  • The HPV virus is a virus passed on through genital to genital skin contact. Even if you use condoms you may still get the virus.
  • Men can pass it onto women They may not even know they have it, as often they never get any symptoms (typical!).
  • You may wonder “who the heck gave this to me?”, so you can give them substantial grief. It’s extremely hard to find out how you contracted the virus. It may have been in your body for a long time but your body just fought it naturally like the hidden lurking cold sore virus.
  • High grade abnormalities are easily treated under local anaesthetic. This means you might fit a life saving procedure into your lunch hour! You can spring from the treatment room and back into work in no time at all.
  • High grade abnormal smear tests left untreated are likely to develop into cervical cancer within 10 years.

My third and final marketing tactic to market smear tests is to use FEAR and GUILT.

Message three: What will your family do without you?

Of course your family would be devestated if your health deteriorated, and if they lost you it would be even worse. Cervical cancer is preventable through regular PAP smears. Smear tests are recommended every two years.

The truth is, I’m very glad I had a smear test otherwise I might be on my way to getting cervical cancer and my dream of living to 100 and doing cartwheels might be dashed.

Imagine, marketing expertise on tap!

Imagine what you would achieve if you hired a Marketing Consultant for a week?hire a marketing consultant gold coast ballard comms You can drive your business forward at high speed, swiftly increasing leads and converting more business than ever before.

You may identify a new market niche or develop new business marketing strategies and have a new professional marketing plan ready to go. Sounds good doesn’t it?

Turn your business or organisation around in a week!

The truth is you may actually turn your business around in one week flat. By having a marketing expert critically review your business, its’ processes and all channels of communications you can identify opportunities and seize them.

Providing your business is open to change and willing to take some measureable risks, through hiring a marketing consultant for a week, you can improve the performance of your business dramatically and the investment is worth its’ weight in gold.

When you have a high level of professional expertise in-house you could use it in any way you want. For example, you could focus on developing an online marketing strategy and optimisation of your website. By managing these functions in-house you can save a fortune in SEO management fees and have more control over your campaigns, budget and results.

You could start to roll out a long overdue brand refresh or could even have your staff trained to manage marketing processes and campaigns successfully. It would be entirely up to you to apply the expertise where the greatest needs are required.  So where can you find excellent marketing expertise? Well if your business is on the Gold Coast or Brisbane your luck is in. You can hire a marketing consultant for a week from Ballard Communications who are based on the Gold Coast.

Hire a Marketing Consultant

marketing consultant gold coastTo express interest in hiring a marketing consultant please complete the form on this page or call Emma Ballard on 0434 899 077.

The ‘Hire a Marketing Consultant – for One Week’ offer includes unlimited telephone access to a consultant one week following the on site visit. This means you actually get two weeks consultation for the price of one. This enables you to address any teething issues, management or training queries in the second week.

A Marketing Consultant at Ballard Communications can help you with all areas of marketing including:

  • Internal and external auditingmarketing consultant ballard communications
  • Business and marketing recommendations
  • Online marketing and website strategies including social media and SEO
  • Brand management and communications
  • Marketing planning and implementing marketing strategies
  • Execution of marketing tactics, implementing tools and setting up campaigns
  • Sales conversion processes
  • Marketing management, measurement, monitoring and analysis

If your business is not based on the Gold Coast and you are in Sydney, Melbourne, or Canberra, Ballard Communications may be able to offer these services plus reasonable travel and accommodation expenses. Please contact us to discuss further. Hiring a Marketing Consultant can be pivotal for business success and you can turn your business around in just one week.

Marketing is the driving force..

More leads, lower CPLs and improved CRM

Welcome to Ballard Communications. We specialise in marketing services from a strategic level through to execution of any marketing task.

Our key focus is on websites and optimisation. Your website markets your brand online, is the face and voice of your business and you can build a powerful lead generation strategy, social media strategy and long lasting customer relationships (CRM).

Marketing should be driving your business forward every single day. If you are a novice and don’t have time for marketing you can outsource. We have a range of packages available to suit. If you want to grow your business, you cannot afford to be complacent when it comes to online marketing.

At Ballard Communications we specialise in developing marketing strategies based on the objectives of your business, developing your brand plus adopting lead generation and sales conversion tactics that work. You can lower your CPLs (cost per lead) and improve ROI (return on investment).

One thing I tell every business of any size, is that their website is fast becoming a vital tool for business success. If you don’t have a website people will wonder why. It’s a bit like not having a phone number in todays’ world – having one gives you credibility and it’s where the most opportunities exist.

If you have a website you need to make sure it meets your business objectives. your website cannot be left alone, it needs to be kept up to date and maintained.

If you want to appear in search results for particular keywords i.e. ‘SEO websites Gold Coast’ then your website needs to be optimised. Optimisation requires an ongoing investment of time and resources. Part of your marketing budget should be committed to SEO as it’s a good investment for any business.

Whatever market you are in, think of the internet as an ‘online marketplace’. Even if you are the number one in your market, is your brand number one online?

Website Optimisation

Website optimisation (or SEO – ‘search engine optimisation’) can be split into two main areas. One is ‘onsite SEO’ and the other ‘offsite SEO’. Onsite SEO consists of tasks such as:

  • Optimising content with relevant keywords
  • Having the correct meta descriptions and meta tags containing relevant keywords and tweaking them as necessary
  • Having anchor text (links between pages)
  • Adding new content regularly
  • Having an XML site map and submitting it to search engines Google, Bing and Yahoo
  • Having a blog, keeping it up to date and allowing people to comment
  • Having social networking links from your site
  • Having a website that is built with technology and code that still allows search engines to easily find and read the content of your site

Once you have mastered your onsite SEO and have a good SEO score, you are then ready for offsite SEO. Offsite SEO is building 3rd party links to your site. Link building will give your site more authority and a higher page ranking over others. A link to your site it a bit like a ‘vote’ for your website and if you want to be at the top of your industry online ‘organically’ you need as many votes as you can get.

Strategies for offsite SEO include:

  • Directory backlinks
  • Article marketing backlinks
  • Social bookmarking backlinks
  • Blog commenting

If you would like to find out more on how an SEO package can benefit your business, complete the contact us form or call Emma Ballard, Marketing Consultant on 0434 899 077.