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Google + 1 – is it all it’s cracked up to be?

Have you noticed the Google + 1 button? Are you wondering what it means and what is it for? This initiative from Google seems to be an attempt towards being seen as more ‘social’. It also offers website managers a new SEO or online marketing tactic.

For the user, the Google +1 button allows you to recommend a website to a friend. A recommended website may be considered to be a more trusted website.

The idea behind Google +1 was to help people discover relevant content more easily that also comes with a recommendation by a friend. It’s almost like an endorsement you could say. Google intend giving more authority to a site that has been + 1’d by a number of users.

So it’s got to be a good thing for the user and the website right? Well the jury is still out on that one. Whilst adding the Google + 1 button may have a positive impact, using it means the user leaves the site. Losing traffic is not what we are aiming for retention is more beneficial to the site owner. On the other hand popularity in Google is imperative to achieve a high ranking.

Another issue with the Google +1 button is the effect it has on the websites loading time. Loading time has an impact on page ranking hence optimisation. You can install the Google +1 button easily using a simple short code.

If you would like an invitation to connect on Google + CLICK HERE.

When Google ranks a site, the importance of a site is assessed by three main areas. The first is a technical score, the second an SEO score and the third is a popularity score. All these combined results in an overall page ranking (PR). A page rank is a score out of 10.

Websites that are not properly indexed or optimised may have a score of 0-1. A good page ranking is a score of 5 or above and this is why investing in SEO is essential. Low ranking sites may not appear in search results and get low levels of traffic.

An investment from as little as $100 per month can make a big difference to the page ranking of your site. A recommendation of $600 investment in SEO will have the fastest turnaround. With this package all your online marketing requirements are taken care of.

If you are looking for an SEO company to optimise your site find out exactly what they are offering. At Ballard Communications our approach to SEO includes:

Website Analysis (internal and external auditing)

Any genuine SEO provider will first analyse your website to establish is if it’s performing and where it stands now in terms of keywords and ranking. They will also review your sites performance against your competitors.

On-page SEO

Each page is analysed separately reviewing meta data, keywords, content and technical structure. Even the H3 tag in the wrong place can affect a technical score. With on-page SEO work we can improve your technical score and your SEO score.

Off-page SEO

Off-page work is mostly adding good quality relevant 3rd party links to your site. Activities may include articles and submissions, blogging, social media and social bookmarking. We target sites with a high page ranking as this gives the inbound link more authority. Do be careful when selecting a link building strategy. There are illegal link farms out there providing large quantities of links fast. If Google connects your site to a link farm it can ban your site forever. Gradual link building by a human who specialises in SEO is recommended.

Ongoing analysis & reporting

Progress needs to be monitored and techniques fine tuned for maximum performance. Reviewing Google Analytics and reviewing a sites overall performance is essential to measure results. We provide monthly reports on a monthly basis. Reports are easy to understand and act as a benchmark for the following month.

To request an SEO package from Ballard Communications click here or call Emma Ballard on 0434 899 077.

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